Category Archives: Marketing Research

Component Research Services & Focus Group Facilities at SmartPoint Research

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Established in 2007 and based in Vancouver and Toronto, SmartPoint Research conducts market research studies nationwide. Initially SmartPoint Research was set up as a market research agency solely focused on recruiting quality focus group participants (see our article in the November 2014 issue of VUE Magazine on this topic). Since…

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A Few Tips for Conducting B2B Research

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It goes without saying that conducting market research with business consumers is a different animal than with general consumers. This audience requires different approaches to the research design, recruitment, and analysis of the results. B2B research demands a much greater depth of understanding of the target market and buying process. Whereas…

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The Benefits of Market Research

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Have you ever watched a commercial on TV that did not make sense or left out pertinent information? Whenever I see one, I think to myself “a couple of focus groups could have easily fixed that”. As a marketer, there are many different features and benefits of a product that can be promoted.…

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Sampling Insights for Market Research with Pharmacist Injecting in Canada

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Earlier this year, we conducted some informal market research via investigative phone calls and visits to local pharmacies in search of incidence rates and clarification on new legislation affecting pharmacists’ ability to prescribe and administer injections. Some interesting findings came from this informal research that we’ve paired with some quantitative data…

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The Importance of Quality Control in Market Research

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Quality control in market research is extremely important to the recruitment process. It ensures a structured and efficient system that keeps our clients satisfied, and our projects successful. When participants engage in research studies, we track key information that sets a very high standard which inhibits repeat participation. The topics of…

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Careers in Market Research are Both Challenging and Rewarding

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Each year, a new group of graduates enter the workforce. Some are sure of their career paths, while others struggle making this choice. Career options are almost endless, and the ability to switch careers is a seamless operation at most times. What if, though, you could have a rewarding career in…

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Telephone Survey Case Study for Market Research

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This month, SmartPoint Research worked on a market research project that provided us with an interesting challenge that we were eager to take on. Case Study: Survey completes: n=200 Telephone survey conducted in Punjabi Fieldwork completed in 5 days Here’s How We Did It: We brought on native Punjabi speakers to conduct the telephone surveys. In…

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Our Recruitment Process for Market Research

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When it comes to recruiting for market research, our clients rely on us to ensure that the people taking part in the research are the ideal respondents. This is a vital part of the process. Without the right people, the study will not be beneficial to our clients’ end goal…

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Market Research Methodology – Comparing Quantitative and Qualitative

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Perhaps you’re about to introduce a new product, maybe sales have become stagnant or you’re about to undertake a large ad campaign and you have questions about how your market will respond to the campaign? Market research can provide valuable insights to these and other questions; including identifying your target…

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Commonly Searched Marketing Research Terms

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At SmartPoint Research, we were interested in what others in marketing research were curious about and searching for online, so we set out to uncover what were some of the most highly searched marketing research related words. Our investigation revealed more than we expected, and we were able to determine some…

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