Category Archives: Marketing Research

How to Find the Right Marketing Research Recruiter and Focus Group Facility

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Finding the right marketing research recruiter and focus group facility is like finding a life partner; a company that embodies reliability, trustworthiness and commitment. Much like one’s search for the right partner, your search for the right marketing research recruiter and focus group facility may have you meeting up with…

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How a Pricing Study Can Increase Revenue

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Basic economic theory states that that the optimal price of a product or service is driven by supply and demand. It is relatively straightforward for a company to establish the minimal selling price of a product by calculating the cost of providing it, and add a certain level of profit…

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Data Collection for Valuable Insights

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There are a number of different ways in which data can be collected to provide consumer insights. One targeted and effective data collection methodology is to provide onsite interviews or surveying at conferences or expositions. Interviews or surveys can be conducted with attendees or exhibitors. SmartPoint Research recently attended the annual…

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