Category Archives: Qualitative Research

Part 4: Realistic Expectations: Knowing the Market

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This is part four of a four-part series dedicated to specific screener writing strategies that will help to enhance screeners in order to maximize the quality respondents for a qualitative market research study. See Part 1: Maximize the Quality of Your Participants,  Part 2: Setting the Stage for Potential Flexibility, and Part 3: Things to Avoid or to…

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Part 3: Things to Avoid or to Minimize the Use of…

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This is part three of a four-part newsletter dedicated to specific screener writing strategies that will help to enhance screeners in order to maximize the quality respondents for a qualitative market research study. See Part 1: Maximize the Quality of Your Participants and Part 2: Setting the Stage for Potential Flexibility. There are some types of…

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Part 2: Setting the Stage for Potential Flexibility

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This is part two of a four-part newsletter dedicated to specific screener writing strategies that will help to enhance screeners in order to maximize the quality respondents for a qualitative market research study. See Part 1: Maximize the Quality of Your Participants. Sometimes the pace of recruitment can go slower than…

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Part 1: Maximize the Quality of Your Market Research Participants

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This four-part newsletter is dedicated to specific screener writing strategies that will help to enhance screeners in order to maximize the quality respondents for a qualitative market research study. The execution of a successful and insightful focus group begins long before respondents arrive at the focus group facility. Overall success is…

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The Advantages of Customer Segmentation

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What is Customer Segmentation? Customer segmentation is a strategy that market research companies use to target specific groups of people, where individuals are highly comparable in each segment. It is advantageous to follow this methodology because segmenting people by defined criteria supports understanding of people’s specific wants and needs. Instead of…

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The Advantages of Qualitative Research

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Special Focus Group Facility Offer! We would like to offer all QRCA & MRIA members the use of our Blackcomb Room for half off the standard room pricing. This special offer is available for bookings that take place where the room has been reserved for use on or before December…

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Qualitative Research 101

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Qualitative research provides insight into the various behaviors in a targeted group of people and the perceptions that drive behavior in regard to specific topics, issues, or products.  The methods used in qualitative research are derived from the social and behavioral sciences, such as sociology, psychology, and anthropology. The qualitative…

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Interview Methodology Based on Cognitive Biases

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We recently read a fascinating article by Michaela Mora titled “10 Cognitive Biases You Shouldn’t Ignore in Research”. The article is relevant and informative for the research industry as Mora breaks down the top biases she believes are the most likely to affect market research and how to best avoid…

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How Important are ‘Show Rates’ for Qualitative Studies?

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The marketing research industry norm is to have a recruitment buffer which helps to ensure that enough participants are present for qualitative research studies. Recruitment agencies are asked to recruit nine for six to show; ten for eight to show etc. Focus group success is partly dependent on a specific…

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