Category Archives: Quantitative Research

Quantitative Analysis: A Closer Look

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Last month, we discussed Usage and Attitude Surveys, and how they can strengthen products and services already on the market. Now, we’ll go more in-depth to discuss quantitative analysis. Exactly what is quantitative analysis? The purpose of quantitative analysis is to quantify “reality”. In essence, we use theories developed in statistics in…

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Usage and Attitude Surveys: A Closer Look

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Marketing research is a useful tool when it comes to old and new. While some may only associate market research with testing a new product, or getting feedback on a new service, it can also greatly strengthen a product or service that is already on the market. One of the ways…

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