Component Research Services & Focus Group Facilities at SmartPoint Research

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Established in 2007 and based in Vancouver and Toronto, SmartPoint Research conducts market research studies nationwide. Initially SmartPoint Research was set up as a market research agency solely focused on recruiting quality focus group participants (see our article in the November 2014 issue of VUE Magazine on this topic). Since…

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Yaletown, Perfect for a Meeting

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SmartPoint Research is located on the 3rd floor of a heritage building in the lively Yaletown area of Downtown Vancouver. Yaletown is rich with history and this building was built in 1913 for Front…

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A Few Tips for Conducting B2B Research

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It goes without saying that conducting market research with business consumers is a different animal than with general consumers. This audience requires different approaches to the research design, recruitment, and analysis of the results. B2B research demands a much greater depth of understanding of the target market and buying process. Whereas…

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Part 4: Realistic Expectations: Knowing the Market

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This is part four of a four-part series dedicated to specific screener writing strategies that will help to enhance screeners in order to maximize the quality respondents for a qualitative market research study. See Part 1: Maximize the Quality of Your Participants,  Part 2: Setting the Stage for Potential Flexibility, and Part 3: Things to Avoid or to…

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Part 3: Things to Avoid or to Minimize the Use of…

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This is part three of a four-part newsletter dedicated to specific screener writing strategies that will help to enhance screeners in order to maximize the quality respondents for a qualitative market research study. See Part 1: Maximize the Quality of Your Participants and Part 2: Setting the Stage for Potential Flexibility. There are some types of…

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Highlights of the 2014 MRIA Conference

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This year’s MRIA (Marketing Research and Intelligence Association) national conference was just recently held in Saskatchewan, Canada’s Land of the Living Skies. As usual, it was a great opportunity to learn, network and have fun with fellow marketing researchers. This included the opportunity to meet and speak with both the…

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Benefits of Offsite Meetings

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There are a lot of advantages to hosting an offsite meeting. Here are our top 5 reasons to consider using the Meeting Facility at SmartPoint Research as an offsite venue. Top 5 reasons provided by Grand Connection, an event planning company in Grand Rapids, MI. 5 reasons to consider using an offsite venue 1. Productivity…

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Part 2: Setting the Stage for Potential Flexibility

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This is part two of a four-part newsletter dedicated to specific screener writing strategies that will help to enhance screeners in order to maximize the quality respondents for a qualitative market research study. See Part 1: Maximize the Quality of Your Participants. Sometimes the pace of recruitment can go slower than…

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Part 1: Maximize the Quality of Your Market Research Participants

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This four-part newsletter is dedicated to specific screener writing strategies that will help to enhance screeners in order to maximize the quality respondents for a qualitative market research study. The execution of a successful and insightful focus group begins long before respondents arrive at the focus group facility. Overall success is…

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Check Out the New SmartPoint Research Website!

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The team at SmartPoint Research is both pleased and excited to announce the unveiling of our new website – http://smartpointresearch.com. Similar in style to our facility in Vancouver, we decided to go with a modern and professional design, simultaneously making the website responsive so that it can be easily browsed on…

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