Holiday Newsletter – December 2013

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This year has been a very exciting one at SmartPoint Research! We have expanded our team with Sam Rai joining us as Vice President. Along with this growth, we have added a brand new position to our Field Services team by bringing Mike Han onboard as a Field Services Assistant. This…

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The Benefits of Market Research

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Have you ever watched a commercial on TV that did not make sense or left out pertinent information? Whenever I see one, I think to myself “a couple of focus groups could have easily fixed that”. As a marketer, there are many different features and benefits of a product that can be promoted.…

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Focus Group Facility – Service Fit for a Queen

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The room is set up to your particular liking, your desired meal prepared, and your all your needs taken care of. It is service fit for a Queen. Meet our lovely facility administrator Justine. This charismatic and talented girl has many years of experience in the customer service industry. Justine has…

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Sampling Insights for Market Research with Pharmacist Injecting in Canada

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Earlier this year, we conducted some informal market research via investigative phone calls and visits to local pharmacies in search of incidence rates and clarification on new legislation affecting pharmacists’ ability to prescribe and administer injections. Some interesting findings came from this informal research that we’ve paired with some quantitative data…

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The Importance of Quality Control in Market Research

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Quality control in market research is extremely important to the recruitment process. It ensures a structured and efficient system that keeps our clients satisfied, and our projects successful. When participants engage in research studies, we track key information that sets a very high standard which inhibits repeat participation. The topics of…

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The Advantages of Customer Segmentation

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What is Customer Segmentation? Customer segmentation is a strategy that market research companies use to target specific groups of people, where individuals are highly comparable in each segment. It is advantageous to follow this methodology because segmenting people by defined criteria supports understanding of people’s specific wants and needs. Instead of…

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Careers in Market Research are Both Challenging and Rewarding

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Each year, a new group of graduates enter the workforce. Some are sure of their career paths, while others struggle making this choice. Career options are almost endless, and the ability to switch careers is a seamless operation at most times. What if, though, you could have a rewarding career in…

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Telephone Survey Case Study for Market Research

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This month, SmartPoint Research worked on a market research project that provided us with an interesting challenge that we were eager to take on. Case Study: Survey completes: n=200 Telephone survey conducted in Punjabi Fieldwork completed in 5 days Here’s How We Did It: We brought on native Punjabi speakers to conduct the telephone surveys. In…

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Welcoming New Senior Team Member

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SmartPoint Research is very pleased to announce Sam Rai as Vice President! Sam’s 15 + years of market research industry experience spans across a broad range of data collection services including quantitative, qualitative, online communities, mobile and specialty panels (consumer, B2B, healthcare, etc). A more complete bio can be found further…

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SmartPoint Research Participates in Responsible Recycling of Electronics

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As a country, Canada does its best to keep the “reduce, recycle, reuse” mantra not only alive, but a part of who we are. With ever changing technologies, and constant upgrades, we find ourselves purchasing new pieces of technology such as computers, lap tops, and other such gadgets frequently.  We…

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