Just Around the Corner – the Opus Hotel

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SmartPoint Research is located in one of downtown Vancouver’s most unique and interesting neighborhoods, Yaletown. Originally an industrial area, made up of mainly warehouses (some of which still stand to this day). Now, as one of Vancouver’s trendiest neighborhoods, Yaletown boasts fine restaurants, a great night life scene, boutique &…

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SmartPoint Research Turns 6 This Spring!

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Spring is a special time for us, at SmartPoint Research as it is also the season our market research company was founded. On April 1st, we enter into our 7th year of business, and are looking forward to it very much. We have been lucky to work with great clients,…

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Our Recruitment Process for Market Research

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When it comes to recruiting for market research, our clients rely on us to ensure that the people taking part in the research are the ideal respondents. This is a vital part of the process. Without the right people, the study will not be beneficial to our clients’ end goal…

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Focus Group & Meeting Space Facilities in a Fantastic Vancouver Location

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We at SmartPoint Research, take pride in our abilities to recruit ideal respondents for various market research studies, as well as in our excellent client services. While these attributes play a vital role in both our success, and that of our clients, there is more to SmartPoint Research than just…

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SmartPoint Research Brings Joy to a Family in Need

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This holiday season, in lieu of sending Christmas cards, the SmartPoint Research team contributed to the Salvation Army’s Adopt-A-Family Program. A happy and memorable holiday season is a dream to some and we helped the dreams of a single mother and her two children come true. The SmartPoint Research team purchased…

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SmartPoint’s Marketing Research Methods Featured in Advantage Magazine

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At SmartPoint Research, we pride ourselves on a few things. Among these things are providing excellent client care, maintaining professional research / meeting facilities, and our knowledge of various marketing research methods.  In an industry that must keep ahead of the curve, it is important that we stay on top…

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The Advantages of Qualitative Research

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Special Focus Group Facility Offer! We would like to offer all QRCA & MRIA members the use of our Blackcomb Room for half off the standard room pricing. This special offer is available for bookings that take place where the room has been reserved for use on or before December…

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Quantitative Analysis: A Closer Look

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Last month, we discussed Usage and Attitude Surveys, and how they can strengthen products and services already on the market. Now, we’ll go more in-depth to discuss quantitative analysis. Exactly what is quantitative analysis? The purpose of quantitative analysis is to quantify “reality”. In essence, we use theories developed in statistics in…

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Usage and Attitude Surveys: A Closer Look

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Marketing research is a useful tool when it comes to old and new. While some may only associate market research with testing a new product, or getting feedback on a new service, it can also greatly strengthen a product or service that is already on the market. One of the ways…

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Qualitative Research 101

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Qualitative research provides insight into the various behaviors in a targeted group of people and the perceptions that drive behavior in regard to specific topics, issues, or products.  The methods used in qualitative research are derived from the social and behavioral sciences, such as sociology, psychology, and anthropology. The qualitative…

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