Interview Methodology Based on Cognitive Biases

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We recently read a fascinating article by Michaela Mora titled “10 Cognitive Biases You Shouldn’t Ignore in Research”. The article is relevant and informative for the research industry as Mora breaks down the top biases she believes are the most likely to affect market research and how to best avoid…

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Market Research Methodology – Comparing Quantitative and Qualitative

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Perhaps you’re about to introduce a new product, maybe sales have become stagnant or you’re about to undertake a large ad campaign and you have questions about how your market will respond to the campaign? Market research can provide valuable insights to these and other questions; including identifying your target…

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The Future of the In Person Focus Group in Marketing Research

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There has been a lot of chatter recently, calling into question the relevancy and future of the in person focus group in marketing research. Acknowledging all of the focus group advantages and disadvantages, we still see the in person focus group filling a vital and necessary role in gathering information…

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SmartPoint Research turns 5 years old!

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Don’t let our youthful looks fool you, SmartPoint Research turned a seasoned 5 years old in April! In the 5 years since our inception we have had many great experiences, worked with amazing clients and we look forward to continuing to provide high quality service to the marketing research industry for…

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Commonly Searched Marketing Research Terms

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At SmartPoint Research, we were interested in what others in marketing research were curious about and searching for online, so we set out to uncover what were some of the most highly searched marketing research related words. Our investigation revealed more than we expected, and we were able to determine some…

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How to Find the Right Marketing Research Recruiter and Focus Group Facility

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Finding the right marketing research recruiter and focus group facility is like finding a life partner; a company that embodies reliability, trustworthiness and commitment. Much like one’s search for the right partner, your search for the right marketing research recruiter and focus group facility may have you meeting up with…

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How a Pricing Study Can Increase Revenue

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Basic economic theory states that that the optimal price of a product or service is driven by supply and demand. It is relatively straightforward for a company to establish the minimal selling price of a product by calculating the cost of providing it, and add a certain level of profit…

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Questions

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Data Collection for Valuable Insights

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There are a number of different ways in which data can be collected to provide consumer insights. One targeted and effective data collection methodology is to provide onsite interviews or surveying at conferences or expositions. Interviews or surveys can be conducted with attendees or exhibitors. SmartPoint Research recently attended the annual…

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Focus Group Facility

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