Improving our Services and Panel

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We are continuously improving our marketing research focus group recruitment services by growing our panel of marketing research participants through various marketing efforts in order to find fresh marketing research participants who are representative of the population. Some of our marketing research panel efforts include: The old fashioned way: flyer distribution…

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How Important are ‘Show Rates’ for Qualitative Studies?

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The marketing research industry norm is to have a recruitment buffer which helps to ensure that enough participants are present for qualitative research studies. Recruitment agencies are asked to recruit nine for six to show; ten for eight to show etc. Focus group success is partly dependent on a specific…

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