MaxDev™ is a proprietary research model, designed by SmartPoint Research, which helps developers to determine the right combination of features and finishing materials to maximize profitability, while minimizing risk and subsequent time on market.
Key Questions Answered with MaxDev™:
Additional information that can be obtained from MaxDev™ can include corporate brand awareness and value. In other words through MaxDev™ you can measure the relative impact of your corporate brand on consumers’ preferences relative to the competitive set.
How does it Work?
MaxDev™ works by surveying the current preferences of the development’s target audience using an advanced trade-off analysis technique. This unique methodology enables developers to assess the relative impact of features and finishing materials on consumers’ preferences and pricing sensitivity.
By modeling the right mix of those elements, developers using MaxDev™ are better able to anticipate buyer’s needs, while making informed decisions that can result in significant cost savings and an increased likelihood of success.
To learn more about MaxDev™ please fill out the form below and one of our representatives will contact you.