Don’t let our youthful looks fool you, SmartPoint Research turned a seasoned 5 years old in April!
In the 5 years since our inception we have had many great experiences, worked with amazing clients and we look forward to continuing to provide high quality service to the marketing research industry for many years to come. As our birthday gift to our clients we will now be accepting payment via VISA and MasterCard, in addition to cheques. We hope this change helps you accumulate lots of credit card points!
SmartPoint Research is growing to serve you better. Welcome Peter!
We’re pleased to announce that Peter Nobes joins our team to represent SmartPoint Research and CoastalViews Facility. With 20+ years of experience in the marketing and marketing research industry, Peter is well versed in all facets of respondent recruitment, survey programming and hosting, field services pricing and assisting clients with their qualitative and quantitative project requirements.
Peter continues his business development role with our sister company HealthViews, a healthcare respondent recruiter, and will now pursue new business for SmartPoint Research, CoastalViews Facility and HealthViews. For field services quotes in consumer, health, business-to-business or for facility bookings, please get in touch with him at firstname.lastname@example.org or by phone at 604-484-4111 ext. 1206.
A little bit about our history and service offerings:
SmartPoint Research began operations by offering qualitative recruitment services in spring of 2007. Our focus group facility CoastalViews opened it’s doors summer of 2008, additionally our service offerings expanded to include quantitative research. Some examples of quantitative research and qualitative research we offer are: creative assessments and usage and attitude tests.
Creative assessment studies are used to determine the level of impact of an advertising campaign on consumers’ attitudes and behaviours, as well as to test consumers’ understanding of the advertising campaign’s message, and to evaluate whether that message is credible and compelling. A creative assessment study at SmartPoint Research typically begins with focus groups in order to first assess each advertising concept individually. The main purpose is to determine whether any concept is more likely to convey the desired message, if any would improve attitudes towards the brand and ultimately generate greater interest in the brand. Afterward, the advertising concepts would be assessed comparatively. Respondents would be asked to rank the ads in order of preference, communication, or any other key measure. This comparative section forces the identification of a “winning” advertisement, should the monadic section not yield significant differences between the tested concepts.
Usage and attitude tests are comprehensive surveys, which we typically run on an ad hoc basis that cover not only brand usage and purchasing behaviour, but also awareness and attitudes towards the brands in question. SmartPoint Research employs usage and attitude studies when we wish to evaluate the state of a market, establish a baseline on past or present behaviour, and identify changes in usage behaviour after recent changes in the market. Moreover, usage and attitude studies can be used to identify marketing opportunities by uncovering gaps in what is currently offered, and by looking for the implications of repositioning a brand. More precisely, research specific to usage can look into brand loyalty and its main drivers, and can differentiate the consumer dynamics towards each brand. Meanwhile, attitudinal research would probe for consumer needs, evaluate their attitudes towards brands and perceived performance of the brands, which will lead to a perceived strength/weakness of the client’s brand versus its competition. Furthermore, attitudinal research can identify if there are any gaps between their needs and the brands’ performance.
There are many types of quantitative research as well as qualitative methodologies, the recommended methodology depends on the research objectives and we are happy to provide you with a free consultation and recommendation.